Sometimes unmet needs are explicit and clearly articulated, and have been for a long while. But for one reason or another, effective solutions haven't been brought forward.
Other times, unmet needs are latent and unarticulated. How many folks:
ToneDoctor innovates to meet not only the explicitly articulated unmet needs of guitarists, but also their latent, unarticulated needs. And our emphasis lies with the latter, as that's where the opportunity for truly radical innovation and advance lies.